The goal was to drive traffic to the Content and Cocktails website. Our focus was on the audience — who should be listening the podcast? We targeted women who are unemployed, recent grads, passionate about marketing, or interested in pursuing a marketing career!
ANALYZE THE TARGET AUDIENCE
We focused on reaching young women who are interested in jumpstarting their marketing careers. Our audience was narrowed down to potential podcast listeners located in major metropolitan cities such as Los Angeles, San Francisco, Dallas, Chicago, and New York.
DESIGN AND PUBLISH CONTENT WITH A CLEAR CTA
We wanted these young women to know that the podcast is dedicated to helping guide them through their job search by listening to career advice from industry professionals!
DISCUSS RESULTS AND IMPROVEMENTS FOR FUTURE ADS
Our five-day ad resulted in 56 link clicks and a CPC of $0.78.